by neufer » Thu Jan 14, 2021 1:51 am
WWW wrote: ↑Thu Jan 14, 2021 12:19 am
A small building with "two giant arches" in the background? Where have we seen that before?
Looks like there might also be a drive through lane along the front of that building!
https://en.wikipedia.org/wiki/The_Lexus_and_the_Olive_Tree#Golden_Arches_theory wrote:
<<
The Lexus and the Olive Tree : Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS, and the desire to retain identity and traditions, symbolized by the olive tree. The book puts forward a capitalist peace theory, first published as an opinion piece in The New York Times in December 1996, called the Golden Arches Theory of Conflict Prevention; although slightly tongue-in-cheek, it states:
No two countries that both had McDonald's had fought a war against each other since each got its McDonald's.
He supported that observation, as a theory, by stating that when a country has reached an economic development where it has a middle class strong enough to support a McDonald's network, it would become a "McDonald's country", and will not be interested in fighting wars anymore.
Shortly after the book was published, NATO bombed Yugoslavia. On the first day of the bombing, McDonald's restaurants in Belgrade were demolished by the Serbian people and were rebuilt only after the bombing ended. In the 2000 edition of the book, Friedman argued that this exception proved the rule: the war ended quickly, he argued, partly because the Serbian population did not want to lose their place in a global system "symbolised by McDonald's".>>
[quote=WWW post_id=309735 time=1610583554]
A small building with "two giant arches" in the background? Where have we seen that before?
Looks like there might also be a drive through lane along the front of that building![/quote][quote=https://en.wikipedia.org/wiki/The_Lexus_and_the_Olive_Tree#Golden_Arches_theory]
<<[b][color=#0000FF]The Lexus and the Olive Tree[/color][/b] :tree: : Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS, and the desire to retain identity and traditions, symbolized by the olive tree. The book puts forward a capitalist peace theory, first published as an opinion piece in The New York Times in December 1996, called the Golden Arches Theory of Conflict Prevention; although slightly tongue-in-cheek, it states: [b][i][color=#FF0000]No two countries that both had McDonald's had fought a war against each other since each got its McDonald's.[/color][/i][/b]
He supported that observation, as a theory, by stating that when a country has reached an economic development where it has a middle class strong enough to support a McDonald's network, it would become a "McDonald's country", and will not be interested in fighting wars anymore.
Shortly after the book was published, NATO bombed Yugoslavia. On the first day of the bombing, McDonald's restaurants in Belgrade were demolished by the Serbian people and were rebuilt only after the bombing ended. In the 2000 edition of the book, Friedman argued that this exception proved the rule: the war ended quickly, he argued, partly because the Serbian population did not want to lose their place in a global system "symbolised by McDonald's".>>[/quote]