Do people prefer to spread good news or bad news? Would we rather scandalize or enlighten? Which stories do social creatures want to share, and why?
NYTimes: Will You Be E-Mailing This Column?
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- Baffled Boffin
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NYTimes: Will You Be E-Mailing This Column?
http://www.nytimes.com/2010/02/09/science/09tier.html